Introduction Appex Games (“we,” “our,” or “us”) is dedicated to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information, including your rights under applicable privacy laws such as GDPR, CCPA, COPPA, LGPD, and others. Personal Data We Collect Categories of Data Category Description Identifiers Email address, IP address, device ID, and other online identifiers. Customer Records Advertising ID, purchase history, and account details for service delivery. Usage Data Interaction data such as ad views, clickstreams, and app usage. Geolocation Data General location based on IP address. Technical Data Device specifications, OS version, carrier, and connection type. Player Activity Data Gameplay interactions, progress, and achievements. Children’s Data We collect the following data from children: Device information (e.g., device ID, IP address). General location data (e.g., country or city). Gameplay statistics and preferences. How We Use Children’s Data: Enable gameplay and core app functionality. Improve app performance and user experience. Display age-appropriate, non-targeted advertisements. Comply with legal and regulatory requirements (e.g., parental consent verification). Safeguards for Children’s Data: Apps do not include open chatrooms, forums, or public sharing tools. Features requiring interaction are protected with strict safeguards and require parental consent. How We Use Personal Data To provide and enhance our services. To personalize the user experience and deliver targeted advertisements. To ensure compliance with legal requirements. How We Share Personal Data We may share personal data with: Service Providers: analytics, hosting, and functionality providers. Advertising Networks: To serve relevant advertisements. Legal Authorities: When required by law. Children’s Data: Shared only for necessary app functions with strict safeguards. No data is sold or shared for behavioral advertising. User Rights Under GDPR Right to Access: Request details of personal data we hold. Right to Rectification: Request corrections to inaccurate data. Right to Erasure: Request deletion of personal data. Right to Restrict Processing: Limit data processing activities. Right to Object: object to data processing based on legitimate interests. Right to Data Portability: Receive data in a portable format. Right to lodge a complaint: File complaints with supervisory authorities. Under CCPA Right to Know: Access data categories collected or shared. Right to Delete: Request data deletion. Right to Opt-Out: Opt-out of data sales or sharing for ads. Right to Non-Discrimination: Exercise rights without penalties. Opting Out of Data Sale or Targeted Ads You can opt out by: Emailing info@appexgames.com with the subject “Data Opt-Out Request.” Using in-app privacy controls to manage preferences. Data Retention We retain personal data as long as necessary for business purposes and legal compliance. Data no longer required is securely deleted or anonymized. Caregiver’s Rights Regarding Children’s Data 1. Stop Collection or Use Caregivers can stop data collection by: Emailing info@appexgames.com with details of the request. Using in-app “Privacy Controls” to disable data collection. 2. Request Data Deletion Caregivers can request deletion by: Emailing info@appexgames.com with the subject “Delete My Child’s Data Request.” Using in-app privacy controls to delete data. 3. Review Data Caregivers can review data by: Emailing info@appexgames.com with the subject “Review My Child’s Data.” Providing verification of their identity and relationship to the child. Legal Basis for Processing We rely on: Consent: For personalized ads and data processing. Performance of a Contract: To provide services. Legal Obligations: Compliance with legal requirements. Legitimate Interests: Improving functionality and user experience. Third-Party Providers We use third-party services for analytics, ads, and more. Admob AppLovin Facebook Firebase Google Analytics IronSource Pangle Unity Ads Crash Logs and Diagnostics We collect crash logs and diagnostic data to improve app reliability. This includes: Device model, OS version, and app version. Error logs for troubleshooting. Advertising &Third-Party Services Our app uses Google AdMob to display ads. AdMob may collect certain information such as device identifiers, app usage data, and approximate location in order to deliver personalized or non-personalized ads. We do not collect or store this information ourselves. All data used for advertising is handled by Google AdMob under their own privacy policy. You can read Google’s AdMob privacy terms here: https://policies.google.com/technologies/ads Data Sharing Advertising partners such as AdMob may use cookies or unique device identifiers to show ads that are relevant to the user. We do not sell or share any personal data to any third party outside these advertising services. Personalized vs. Non-Personalized Ads Users may receive either: Personalized ads, based on their general device activity Non-personalized ads, which do not use personal data Google may automatically choose the best option based on user consent. Children’s Privacy (If Your App Is for Kids) For child-directed apps, AdMob delivers only non-personalized ads and does not use tracking identifiers for ad personalization. Opt-Out Options Users can change their ad personalization settings through: Google Ads Settings on their device Android privacy settings In-app consent forms (if enabled) appex games